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RUI unveils new seafood concept

RUI unveils new seafood concept



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Multi-concept operator Restaurants Unlimited Inc., or RUI, this week debuted Portland Seafood Company, its first new concept in four years.

The new concept is a conversion of an existing restaurant owned by RUI, which previously operated as Newport Seafood Grill. It reopened as Portland Seafood Company — a 270-seat neighborhood seafood restaurant off a busy Portland, Ore., highway — on Thursday.

“This will be a restaurant for locals,” said Chris Harter, RUI president and chief executive. “With the quality we’re delivering at the price point, we think this restaurant will be very successful.”

Portland Seafood Company’s menu was developed by Brian Poor, chef of RUI’s Portland City Grill, a steakhouse atop Portland’s U.S. Bank building and one of the busiest establishments in the company’s portfolio of 46 restaurants under 21 brands.

Portland Seafood Company offers moderately priced seafood with a “chef’s focus,” using sustainable ingredients, Harter said. The restaurant follows guidelines from the Monterey Bay Aquarium’s Seafood Watch program, in which participating restaurants pledge to not serve items from the aquarium’s Seafood Watch “Avoid” list and train wait staff about seafood choices.

Most of the fish and shellfish served are from the Pacific Northwest, he said. However, a signature dish of fried clam strips uses giant Quahog clams from the East Coast.

Other menu items include tempura beer-battered fish and chips; a Dungeness crab bucket with clams, andouille sausage, wild prawns, baby red potatoes and corn on the cob; and crispy fried whole rock fish topped with spicy jalapeño ranch sauce.

Portland Seafood Company also has a full bar. The average guest check is $13 at lunch and $18 at dinner, with beverages.

Planning to grow again

Harter said RUI is shifting into growth mode again after spending the past year updating its brands.

Same-store sales are all positive, he said, and the company is “very healthy.”

RUI officials said they hope to open more Portland Seafood Company units, but five of the company’s other 21 brands have been specifically targeted for growth: Kincaid’s and Stanford’s — each with nine restaurants — seven-unit Palomino, and one-offs Fondi, a pizza concept, and Henry’s Tavern, a bar and grill.

The casual-dining operator is looking to fill in existing markets, Harter said. The company has its strongest presence in the Seattle and Portland areas, but is aiming to add more locations in about nine markets where RUI currently operates just one or two restaurants across 11 states.

Harter, who joined RUI in May, said the company has other new concepts in the works, but “Portland Seafood Company is the first to come to fruition.”

RUI is owned by Boca Raton, Fla.-based private equity firm Sun Capital Partners, which also owns Friendly’s and Real Mex Restaurants — both of which filed for Chapter 11 bankruptcy this year — as well as Garden Fresh Restaurant Corp., Fazoli’s, Smokey Bones Bar & Fire Grill and Bar Louie.

Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout


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July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

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    Houston Business Journal - Pappas Seafood House location in Houston becoming new concept
  • July 23, 2019
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July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

  • December 11, 2019
    Cheesecake decorations by H.E.A.R.T
  • December 7, 2019
    Gingerbread Houses, Santa and Joy!
  • December 2, 2019
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  • November 18, 2019
    Oh what fun it is to work for Pappas!
  • October 24, 2019
    Dallas Observer - These Halloween Cocktails Have Us Thirsty and Ready for Tricks and Treats
  • September 17, 2019
    Plano Magazine - Pappas Delta Blues Smokehouse
  • September 17, 2019
    Dallas Morning News - Delta Blues Smokehouse, now open, is Plano's first Pappas restaurant
  • September 17, 2019
    Eater Dallas - DFW’s Newest Purveyor of Smoked Meats Opens in Plano
  • September 16, 2019
    Restaurant Hospitality - Pappas taps the Delta Blues for latest opening
  • September 4, 2019
    Paper City - Dallas’ Best New Restaurants for Fall — Where to Eat Right Now
  • September 2, 2019
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  • September 2, 2019
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  • August 30, 2019
    USA Today - Ten tasty Dallas area destinations to indulge your inner carnivore
  • August 23, 2019
    Albuquerque Business First - See the best seafood restaurants in Albuquerque, according to Yelp
  • August 21, 2019
    Houston Press - Inside The Glass: Lindsay Thomas
  • August 16, 2019
    Houston Chronicle - An unofficial ranking of the best complimentary bread at chain restaurants
  • August 12, 2019
    Houston Chronicle - Houston restaurants that recently opened in your neighborhood, August 2019
  • August 9, 2019
    Houstonia - Greek Wine 101: Get to Know These Varieties and Bottles
  • August 2, 2019
    EATER Dallas - Elevated Barbecue Heads to Plano Thanks to The Pappas Restaurant Group
  • August 2, 2019
    PaperCity Magazine - Pappas’ Southern Barbecue Restaurant Makes a Big North Texas Move, Embracing America’s Happiest City
  • August 1, 2019
    Helping grow our future workforce
  • August 1, 2019
    CultureMap Dallas - Pappas opens handsome new BBQ smokehouse with Southern twang in Plano
  • July 23, 2019
    Houston Chronicle - Houston-owned Pappas Restaurants to roll out new concept: Pappas Shrimp Shack
  • July 23, 2019
    Houston Business Journal - Pappas Seafood House location in Houston becoming new concept
  • July 23, 2019
    PaperCity - Pappas Unveils a New Affordable Seafood Haven —
    Your Everyday Shrimp Palace?
  • July 23, 2019
    Money Inc. - Why Pappas Bros. Steakhouse in one of the finest steakhouses in Dallas
  • July 17, 2019
    PaperCity - Pappas Bros’ Secret Formula Makes it a Memorable Steakhouse Splurge
  • July 15, 2019
    #HeretoServe - Pappas Can 2019
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 9, 2019
    CultureMap Houston - Pappas Restaurants Pops Up Exciting New Affordable Seafood Concept
  • July 3, 2019
    Inaugural Pappas Hill Country Softball Qualifier
  • July 2, 2019
    Wine Spectator - Snapshot of Wine Spectator's 100 Grand Award Winners
  • July 2, 2019
    Wine Spectator - Wine Spectator reveals 2019 Restaurant Award Winners
  • July 2, 2019
    Wine Spectator - Pappas Bros Steakhouse Downtown Houston
  • July 1, 2019
    Houston Chronicle - Pappas Bros Wine Director Robert Smith Plays Bill Belichick for a Franchise Full of Tom Bradys
  • July 1, 2019
    Wine Spectator - 8 Restaurants win new Grand Awards in 2019
  • June 19, 2019
    Kids' Meals Juice Box Heroes 2019
  • June 1, 2019
    Wine Enthusiast – America’s 100 Best Wine Restaurants of 2019
  • May 22, 2019
    Texas Lifestyle Magazine – #WineDownWednesday: Brilliant Pairings with Pappas Bros.
  • May 17, 2019
    Houston Chronicle – Get your beef fix at these top Houston steakhouses
  • May 9, 2019
    Pappas Par Tee
  • April 26, 2019
    Wine Spectator - Perfect Match Recipe: Garlic-Rosemary Grilled Lamb Chops
  • April 22, 2019
    Kids' Meals Volunteer Day
  • April 22, 2019
    Houston Chronicle - Greeks celebrate Orthodox Easter with lamb. Lots of lamb.
  • April 9, 2019
    EATER Houston – 38 Essential Houston Restaurants, Spring 2019
  • April 4, 2019
    Houston Public Media – Houston’s “Best” Places For Tex-Mex And Tacos (Please Don’t Hate Us)
  • April 4, 2019
    Conde´ Nast Traveler – What to do in Houston this Spring
  • March 30, 2019
    Texas Gulf Style Coast Monthly – Where there’s smoke
  • March 21, 2019
    MD Anderson Tour
  • March 7, 2019
    Guide Live - Company behind Pappadeaux, Pappas Steak is opening a barbecue restaurant in Plano
  • March 6, 2019
    ABC 13 Eye Witness News – Houston’s Top 10 Seafood Restaurants
  • March 1, 2019
    H.E.A.R.T. & Mardi Gras Cheesecake
  • February 28, 2019
    Wine Spectator – 11 Wine Stars in the Lone Star State
  • February 27, 2019
    Texas Monthly - Texas Chefs and Restaurants get record number of James Beard Semifinalist nods
  • February 27, 2019
    Houston Chronicle - Houston scores big on James Beard Award Semifinalists List
  • February 27, 2019
    James Beard Foundation - 2019 James Beard Award Semifinalists
  • February 25, 2019
    Houston Rodeo Run
  • February 8, 2019
    D Magazine - 2018 DFW Restaurant Week Results Were Record Breaking
  • February 4, 2019
    Wine & Spirits Magazine - Bill Elsey of Pappas Bros. in Houston on Syrah Rising and Cult Cabs
  • February 1, 2019
    Dallas Observer - The Irish Coffee at Pappas Bros. Sings with a Touch of Amaro Montenegro
  • January 28, 2019
    EATER Houston - 12 Must-Try Steaks in Houston
  • January 15, 2019
    Habitat for Humanity
  • January 14, 2019
    Thrillist - The best places to eat in Houston right now
  • January 11, 2019
    The Daily Meal – America’s 50 Best Steakhouses

July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

  • December 11, 2019
    Cheesecake decorations by H.E.A.R.T
  • December 7, 2019
    Gingerbread Houses, Santa and Joy!
  • December 2, 2019
    A special Thanksgiving Feast
  • November 18, 2019
    Oh what fun it is to work for Pappas!
  • October 24, 2019
    Dallas Observer - These Halloween Cocktails Have Us Thirsty and Ready for Tricks and Treats
  • September 17, 2019
    Plano Magazine - Pappas Delta Blues Smokehouse
  • September 17, 2019
    Dallas Morning News - Delta Blues Smokehouse, now open, is Plano's first Pappas restaurant
  • September 17, 2019
    Eater Dallas - DFW’s Newest Purveyor of Smoked Meats Opens in Plano
  • September 16, 2019
    Restaurant Hospitality - Pappas taps the Delta Blues for latest opening
  • September 4, 2019
    Paper City - Dallas’ Best New Restaurants for Fall — Where to Eat Right Now
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • August 30, 2019
    USA Today - Ten tasty Dallas area destinations to indulge your inner carnivore
  • August 23, 2019
    Albuquerque Business First - See the best seafood restaurants in Albuquerque, according to Yelp
  • August 21, 2019
    Houston Press - Inside The Glass: Lindsay Thomas
  • August 16, 2019
    Houston Chronicle - An unofficial ranking of the best complimentary bread at chain restaurants
  • August 12, 2019
    Houston Chronicle - Houston restaurants that recently opened in your neighborhood, August 2019
  • August 9, 2019
    Houstonia - Greek Wine 101: Get to Know These Varieties and Bottles
  • August 2, 2019
    EATER Dallas - Elevated Barbecue Heads to Plano Thanks to The Pappas Restaurant Group
  • August 2, 2019
    PaperCity Magazine - Pappas’ Southern Barbecue Restaurant Makes a Big North Texas Move, Embracing America’s Happiest City
  • August 1, 2019
    Helping grow our future workforce
  • August 1, 2019
    CultureMap Dallas - Pappas opens handsome new BBQ smokehouse with Southern twang in Plano
  • July 23, 2019
    Houston Chronicle - Houston-owned Pappas Restaurants to roll out new concept: Pappas Shrimp Shack
  • July 23, 2019
    Houston Business Journal - Pappas Seafood House location in Houston becoming new concept
  • July 23, 2019
    PaperCity - Pappas Unveils a New Affordable Seafood Haven —
    Your Everyday Shrimp Palace?
  • July 23, 2019
    Money Inc. - Why Pappas Bros. Steakhouse in one of the finest steakhouses in Dallas
  • July 17, 2019
    PaperCity - Pappas Bros’ Secret Formula Makes it a Memorable Steakhouse Splurge
  • July 15, 2019
    #HeretoServe - Pappas Can 2019
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 9, 2019
    CultureMap Houston - Pappas Restaurants Pops Up Exciting New Affordable Seafood Concept
  • July 3, 2019
    Inaugural Pappas Hill Country Softball Qualifier
  • July 2, 2019
    Wine Spectator - Snapshot of Wine Spectator's 100 Grand Award Winners
  • July 2, 2019
    Wine Spectator - Wine Spectator reveals 2019 Restaurant Award Winners
  • July 2, 2019
    Wine Spectator - Pappas Bros Steakhouse Downtown Houston
  • July 1, 2019
    Houston Chronicle - Pappas Bros Wine Director Robert Smith Plays Bill Belichick for a Franchise Full of Tom Bradys
  • July 1, 2019
    Wine Spectator - 8 Restaurants win new Grand Awards in 2019
  • June 19, 2019
    Kids' Meals Juice Box Heroes 2019
  • June 1, 2019
    Wine Enthusiast – America’s 100 Best Wine Restaurants of 2019
  • May 22, 2019
    Texas Lifestyle Magazine – #WineDownWednesday: Brilliant Pairings with Pappas Bros.
  • May 17, 2019
    Houston Chronicle – Get your beef fix at these top Houston steakhouses
  • May 9, 2019
    Pappas Par Tee
  • April 26, 2019
    Wine Spectator - Perfect Match Recipe: Garlic-Rosemary Grilled Lamb Chops
  • April 22, 2019
    Kids' Meals Volunteer Day
  • April 22, 2019
    Houston Chronicle - Greeks celebrate Orthodox Easter with lamb. Lots of lamb.
  • April 9, 2019
    EATER Houston – 38 Essential Houston Restaurants, Spring 2019
  • April 4, 2019
    Houston Public Media – Houston’s “Best” Places For Tex-Mex And Tacos (Please Don’t Hate Us)
  • April 4, 2019
    Conde´ Nast Traveler – What to do in Houston this Spring
  • March 30, 2019
    Texas Gulf Style Coast Monthly – Where there’s smoke
  • March 21, 2019
    MD Anderson Tour
  • March 7, 2019
    Guide Live - Company behind Pappadeaux, Pappas Steak is opening a barbecue restaurant in Plano
  • March 6, 2019
    ABC 13 Eye Witness News – Houston’s Top 10 Seafood Restaurants
  • March 1, 2019
    H.E.A.R.T. & Mardi Gras Cheesecake
  • February 28, 2019
    Wine Spectator – 11 Wine Stars in the Lone Star State
  • February 27, 2019
    Texas Monthly - Texas Chefs and Restaurants get record number of James Beard Semifinalist nods
  • February 27, 2019
    Houston Chronicle - Houston scores big on James Beard Award Semifinalists List
  • February 27, 2019
    James Beard Foundation - 2019 James Beard Award Semifinalists
  • February 25, 2019
    Houston Rodeo Run
  • February 8, 2019
    D Magazine - 2018 DFW Restaurant Week Results Were Record Breaking
  • February 4, 2019
    Wine & Spirits Magazine - Bill Elsey of Pappas Bros. in Houston on Syrah Rising and Cult Cabs
  • February 1, 2019
    Dallas Observer - The Irish Coffee at Pappas Bros. Sings with a Touch of Amaro Montenegro
  • January 28, 2019
    EATER Houston - 12 Must-Try Steaks in Houston
  • January 15, 2019
    Habitat for Humanity
  • January 14, 2019
    Thrillist - The best places to eat in Houston right now
  • January 11, 2019
    The Daily Meal – America’s 50 Best Steakhouses

July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

  • December 11, 2019
    Cheesecake decorations by H.E.A.R.T
  • December 7, 2019
    Gingerbread Houses, Santa and Joy!
  • December 2, 2019
    A special Thanksgiving Feast
  • November 18, 2019
    Oh what fun it is to work for Pappas!
  • October 24, 2019
    Dallas Observer - These Halloween Cocktails Have Us Thirsty and Ready for Tricks and Treats
  • September 17, 2019
    Plano Magazine - Pappas Delta Blues Smokehouse
  • September 17, 2019
    Dallas Morning News - Delta Blues Smokehouse, now open, is Plano's first Pappas restaurant
  • September 17, 2019
    Eater Dallas - DFW’s Newest Purveyor of Smoked Meats Opens in Plano
  • September 16, 2019
    Restaurant Hospitality - Pappas taps the Delta Blues for latest opening
  • September 4, 2019
    Paper City - Dallas’ Best New Restaurants for Fall — Where to Eat Right Now
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • August 30, 2019
    USA Today - Ten tasty Dallas area destinations to indulge your inner carnivore
  • August 23, 2019
    Albuquerque Business First - See the best seafood restaurants in Albuquerque, according to Yelp
  • August 21, 2019
    Houston Press - Inside The Glass: Lindsay Thomas
  • August 16, 2019
    Houston Chronicle - An unofficial ranking of the best complimentary bread at chain restaurants
  • August 12, 2019
    Houston Chronicle - Houston restaurants that recently opened in your neighborhood, August 2019
  • August 9, 2019
    Houstonia - Greek Wine 101: Get to Know These Varieties and Bottles
  • August 2, 2019
    EATER Dallas - Elevated Barbecue Heads to Plano Thanks to The Pappas Restaurant Group
  • August 2, 2019
    PaperCity Magazine - Pappas’ Southern Barbecue Restaurant Makes a Big North Texas Move, Embracing America’s Happiest City
  • August 1, 2019
    Helping grow our future workforce
  • August 1, 2019
    CultureMap Dallas - Pappas opens handsome new BBQ smokehouse with Southern twang in Plano
  • July 23, 2019
    Houston Chronicle - Houston-owned Pappas Restaurants to roll out new concept: Pappas Shrimp Shack
  • July 23, 2019
    Houston Business Journal - Pappas Seafood House location in Houston becoming new concept
  • July 23, 2019
    PaperCity - Pappas Unveils a New Affordable Seafood Haven —
    Your Everyday Shrimp Palace?
  • July 23, 2019
    Money Inc. - Why Pappas Bros. Steakhouse in one of the finest steakhouses in Dallas
  • July 17, 2019
    PaperCity - Pappas Bros’ Secret Formula Makes it a Memorable Steakhouse Splurge
  • July 15, 2019
    #HeretoServe - Pappas Can 2019
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 9, 2019
    CultureMap Houston - Pappas Restaurants Pops Up Exciting New Affordable Seafood Concept
  • July 3, 2019
    Inaugural Pappas Hill Country Softball Qualifier
  • July 2, 2019
    Wine Spectator - Snapshot of Wine Spectator's 100 Grand Award Winners
  • July 2, 2019
    Wine Spectator - Wine Spectator reveals 2019 Restaurant Award Winners
  • July 2, 2019
    Wine Spectator - Pappas Bros Steakhouse Downtown Houston
  • July 1, 2019
    Houston Chronicle - Pappas Bros Wine Director Robert Smith Plays Bill Belichick for a Franchise Full of Tom Bradys
  • July 1, 2019
    Wine Spectator - 8 Restaurants win new Grand Awards in 2019
  • June 19, 2019
    Kids' Meals Juice Box Heroes 2019
  • June 1, 2019
    Wine Enthusiast – America’s 100 Best Wine Restaurants of 2019
  • May 22, 2019
    Texas Lifestyle Magazine – #WineDownWednesday: Brilliant Pairings with Pappas Bros.
  • May 17, 2019
    Houston Chronicle – Get your beef fix at these top Houston steakhouses
  • May 9, 2019
    Pappas Par Tee
  • April 26, 2019
    Wine Spectator - Perfect Match Recipe: Garlic-Rosemary Grilled Lamb Chops
  • April 22, 2019
    Kids' Meals Volunteer Day
  • April 22, 2019
    Houston Chronicle - Greeks celebrate Orthodox Easter with lamb. Lots of lamb.
  • April 9, 2019
    EATER Houston – 38 Essential Houston Restaurants, Spring 2019
  • April 4, 2019
    Houston Public Media – Houston’s “Best” Places For Tex-Mex And Tacos (Please Don’t Hate Us)
  • April 4, 2019
    Conde´ Nast Traveler – What to do in Houston this Spring
  • March 30, 2019
    Texas Gulf Style Coast Monthly – Where there’s smoke
  • March 21, 2019
    MD Anderson Tour
  • March 7, 2019
    Guide Live - Company behind Pappadeaux, Pappas Steak is opening a barbecue restaurant in Plano
  • March 6, 2019
    ABC 13 Eye Witness News – Houston’s Top 10 Seafood Restaurants
  • March 1, 2019
    H.E.A.R.T. & Mardi Gras Cheesecake
  • February 28, 2019
    Wine Spectator – 11 Wine Stars in the Lone Star State
  • February 27, 2019
    Texas Monthly - Texas Chefs and Restaurants get record number of James Beard Semifinalist nods
  • February 27, 2019
    Houston Chronicle - Houston scores big on James Beard Award Semifinalists List
  • February 27, 2019
    James Beard Foundation - 2019 James Beard Award Semifinalists
  • February 25, 2019
    Houston Rodeo Run
  • February 8, 2019
    D Magazine - 2018 DFW Restaurant Week Results Were Record Breaking
  • February 4, 2019
    Wine & Spirits Magazine - Bill Elsey of Pappas Bros. in Houston on Syrah Rising and Cult Cabs
  • February 1, 2019
    Dallas Observer - The Irish Coffee at Pappas Bros. Sings with a Touch of Amaro Montenegro
  • January 28, 2019
    EATER Houston - 12 Must-Try Steaks in Houston
  • January 15, 2019
    Habitat for Humanity
  • January 14, 2019
    Thrillist - The best places to eat in Houston right now
  • January 11, 2019
    The Daily Meal – America’s 50 Best Steakhouses

July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

  • December 11, 2019
    Cheesecake decorations by H.E.A.R.T
  • December 7, 2019
    Gingerbread Houses, Santa and Joy!
  • December 2, 2019
    A special Thanksgiving Feast
  • November 18, 2019
    Oh what fun it is to work for Pappas!
  • October 24, 2019
    Dallas Observer - These Halloween Cocktails Have Us Thirsty and Ready for Tricks and Treats
  • September 17, 2019
    Plano Magazine - Pappas Delta Blues Smokehouse
  • September 17, 2019
    Dallas Morning News - Delta Blues Smokehouse, now open, is Plano's first Pappas restaurant
  • September 17, 2019
    Eater Dallas - DFW’s Newest Purveyor of Smoked Meats Opens in Plano
  • September 16, 2019
    Restaurant Hospitality - Pappas taps the Delta Blues for latest opening
  • September 4, 2019
    Paper City - Dallas’ Best New Restaurants for Fall — Where to Eat Right Now
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • August 30, 2019
    USA Today - Ten tasty Dallas area destinations to indulge your inner carnivore
  • August 23, 2019
    Albuquerque Business First - See the best seafood restaurants in Albuquerque, according to Yelp
  • August 21, 2019
    Houston Press - Inside The Glass: Lindsay Thomas
  • August 16, 2019
    Houston Chronicle - An unofficial ranking of the best complimentary bread at chain restaurants
  • August 12, 2019
    Houston Chronicle - Houston restaurants that recently opened in your neighborhood, August 2019
  • August 9, 2019
    Houstonia - Greek Wine 101: Get to Know These Varieties and Bottles
  • August 2, 2019
    EATER Dallas - Elevated Barbecue Heads to Plano Thanks to The Pappas Restaurant Group
  • August 2, 2019
    PaperCity Magazine - Pappas’ Southern Barbecue Restaurant Makes a Big North Texas Move, Embracing America’s Happiest City
  • August 1, 2019
    Helping grow our future workforce
  • August 1, 2019
    CultureMap Dallas - Pappas opens handsome new BBQ smokehouse with Southern twang in Plano
  • July 23, 2019
    Houston Chronicle - Houston-owned Pappas Restaurants to roll out new concept: Pappas Shrimp Shack
  • July 23, 2019
    Houston Business Journal - Pappas Seafood House location in Houston becoming new concept
  • July 23, 2019
    PaperCity - Pappas Unveils a New Affordable Seafood Haven —
    Your Everyday Shrimp Palace?
  • July 23, 2019
    Money Inc. - Why Pappas Bros. Steakhouse in one of the finest steakhouses in Dallas
  • July 17, 2019
    PaperCity - Pappas Bros’ Secret Formula Makes it a Memorable Steakhouse Splurge
  • July 15, 2019
    #HeretoServe - Pappas Can 2019
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 9, 2019
    CultureMap Houston - Pappas Restaurants Pops Up Exciting New Affordable Seafood Concept
  • July 3, 2019
    Inaugural Pappas Hill Country Softball Qualifier
  • July 2, 2019
    Wine Spectator - Snapshot of Wine Spectator's 100 Grand Award Winners
  • July 2, 2019
    Wine Spectator - Wine Spectator reveals 2019 Restaurant Award Winners
  • July 2, 2019
    Wine Spectator - Pappas Bros Steakhouse Downtown Houston
  • July 1, 2019
    Houston Chronicle - Pappas Bros Wine Director Robert Smith Plays Bill Belichick for a Franchise Full of Tom Bradys
  • July 1, 2019
    Wine Spectator - 8 Restaurants win new Grand Awards in 2019
  • June 19, 2019
    Kids' Meals Juice Box Heroes 2019
  • June 1, 2019
    Wine Enthusiast – America’s 100 Best Wine Restaurants of 2019
  • May 22, 2019
    Texas Lifestyle Magazine – #WineDownWednesday: Brilliant Pairings with Pappas Bros.
  • May 17, 2019
    Houston Chronicle – Get your beef fix at these top Houston steakhouses
  • May 9, 2019
    Pappas Par Tee
  • April 26, 2019
    Wine Spectator - Perfect Match Recipe: Garlic-Rosemary Grilled Lamb Chops
  • April 22, 2019
    Kids' Meals Volunteer Day
  • April 22, 2019
    Houston Chronicle - Greeks celebrate Orthodox Easter with lamb. Lots of lamb.
  • April 9, 2019
    EATER Houston – 38 Essential Houston Restaurants, Spring 2019
  • April 4, 2019
    Houston Public Media – Houston’s “Best” Places For Tex-Mex And Tacos (Please Don’t Hate Us)
  • April 4, 2019
    Conde´ Nast Traveler – What to do in Houston this Spring
  • March 30, 2019
    Texas Gulf Style Coast Monthly – Where there’s smoke
  • March 21, 2019
    MD Anderson Tour
  • March 7, 2019
    Guide Live - Company behind Pappadeaux, Pappas Steak is opening a barbecue restaurant in Plano
  • March 6, 2019
    ABC 13 Eye Witness News – Houston’s Top 10 Seafood Restaurants
  • March 1, 2019
    H.E.A.R.T. & Mardi Gras Cheesecake
  • February 28, 2019
    Wine Spectator – 11 Wine Stars in the Lone Star State
  • February 27, 2019
    Texas Monthly - Texas Chefs and Restaurants get record number of James Beard Semifinalist nods
  • February 27, 2019
    Houston Chronicle - Houston scores big on James Beard Award Semifinalists List
  • February 27, 2019
    James Beard Foundation - 2019 James Beard Award Semifinalists
  • February 25, 2019
    Houston Rodeo Run
  • February 8, 2019
    D Magazine - 2018 DFW Restaurant Week Results Were Record Breaking
  • February 4, 2019
    Wine & Spirits Magazine - Bill Elsey of Pappas Bros. in Houston on Syrah Rising and Cult Cabs
  • February 1, 2019
    Dallas Observer - The Irish Coffee at Pappas Bros. Sings with a Touch of Amaro Montenegro
  • January 28, 2019
    EATER Houston - 12 Must-Try Steaks in Houston
  • January 15, 2019
    Habitat for Humanity
  • January 14, 2019
    Thrillist - The best places to eat in Houston right now
  • January 11, 2019
    The Daily Meal – America’s 50 Best Steakhouses

July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

  • December 11, 2019
    Cheesecake decorations by H.E.A.R.T
  • December 7, 2019
    Gingerbread Houses, Santa and Joy!
  • December 2, 2019
    A special Thanksgiving Feast
  • November 18, 2019
    Oh what fun it is to work for Pappas!
  • October 24, 2019
    Dallas Observer - These Halloween Cocktails Have Us Thirsty and Ready for Tricks and Treats
  • September 17, 2019
    Plano Magazine - Pappas Delta Blues Smokehouse
  • September 17, 2019
    Dallas Morning News - Delta Blues Smokehouse, now open, is Plano's first Pappas restaurant
  • September 17, 2019
    Eater Dallas - DFW’s Newest Purveyor of Smoked Meats Opens in Plano
  • September 16, 2019
    Restaurant Hospitality - Pappas taps the Delta Blues for latest opening
  • September 4, 2019
    Paper City - Dallas’ Best New Restaurants for Fall — Where to Eat Right Now
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • August 30, 2019
    USA Today - Ten tasty Dallas area destinations to indulge your inner carnivore
  • August 23, 2019
    Albuquerque Business First - See the best seafood restaurants in Albuquerque, according to Yelp
  • August 21, 2019
    Houston Press - Inside The Glass: Lindsay Thomas
  • August 16, 2019
    Houston Chronicle - An unofficial ranking of the best complimentary bread at chain restaurants
  • August 12, 2019
    Houston Chronicle - Houston restaurants that recently opened in your neighborhood, August 2019
  • August 9, 2019
    Houstonia - Greek Wine 101: Get to Know These Varieties and Bottles
  • August 2, 2019
    EATER Dallas - Elevated Barbecue Heads to Plano Thanks to The Pappas Restaurant Group
  • August 2, 2019
    PaperCity Magazine - Pappas’ Southern Barbecue Restaurant Makes a Big North Texas Move, Embracing America’s Happiest City
  • August 1, 2019
    Helping grow our future workforce
  • August 1, 2019
    CultureMap Dallas - Pappas opens handsome new BBQ smokehouse with Southern twang in Plano
  • July 23, 2019
    Houston Chronicle - Houston-owned Pappas Restaurants to roll out new concept: Pappas Shrimp Shack
  • July 23, 2019
    Houston Business Journal - Pappas Seafood House location in Houston becoming new concept
  • July 23, 2019
    PaperCity - Pappas Unveils a New Affordable Seafood Haven —
    Your Everyday Shrimp Palace?
  • July 23, 2019
    Money Inc. - Why Pappas Bros. Steakhouse in one of the finest steakhouses in Dallas
  • July 17, 2019
    PaperCity - Pappas Bros’ Secret Formula Makes it a Memorable Steakhouse Splurge
  • July 15, 2019
    #HeretoServe - Pappas Can 2019
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 9, 2019
    CultureMap Houston - Pappas Restaurants Pops Up Exciting New Affordable Seafood Concept
  • July 3, 2019
    Inaugural Pappas Hill Country Softball Qualifier
  • July 2, 2019
    Wine Spectator - Snapshot of Wine Spectator's 100 Grand Award Winners
  • July 2, 2019
    Wine Spectator - Wine Spectator reveals 2019 Restaurant Award Winners
  • July 2, 2019
    Wine Spectator - Pappas Bros Steakhouse Downtown Houston
  • July 1, 2019
    Houston Chronicle - Pappas Bros Wine Director Robert Smith Plays Bill Belichick for a Franchise Full of Tom Bradys
  • July 1, 2019
    Wine Spectator - 8 Restaurants win new Grand Awards in 2019
  • June 19, 2019
    Kids' Meals Juice Box Heroes 2019
  • June 1, 2019
    Wine Enthusiast – America’s 100 Best Wine Restaurants of 2019
  • May 22, 2019
    Texas Lifestyle Magazine – #WineDownWednesday: Brilliant Pairings with Pappas Bros.
  • May 17, 2019
    Houston Chronicle – Get your beef fix at these top Houston steakhouses
  • May 9, 2019
    Pappas Par Tee
  • April 26, 2019
    Wine Spectator - Perfect Match Recipe: Garlic-Rosemary Grilled Lamb Chops
  • April 22, 2019
    Kids' Meals Volunteer Day
  • April 22, 2019
    Houston Chronicle - Greeks celebrate Orthodox Easter with lamb. Lots of lamb.
  • April 9, 2019
    EATER Houston – 38 Essential Houston Restaurants, Spring 2019
  • April 4, 2019
    Houston Public Media – Houston’s “Best” Places For Tex-Mex And Tacos (Please Don’t Hate Us)
  • April 4, 2019
    Conde´ Nast Traveler – What to do in Houston this Spring
  • March 30, 2019
    Texas Gulf Style Coast Monthly – Where there’s smoke
  • March 21, 2019
    MD Anderson Tour
  • March 7, 2019
    Guide Live - Company behind Pappadeaux, Pappas Steak is opening a barbecue restaurant in Plano
  • March 6, 2019
    ABC 13 Eye Witness News – Houston’s Top 10 Seafood Restaurants
  • March 1, 2019
    H.E.A.R.T. & Mardi Gras Cheesecake
  • February 28, 2019
    Wine Spectator – 11 Wine Stars in the Lone Star State
  • February 27, 2019
    Texas Monthly - Texas Chefs and Restaurants get record number of James Beard Semifinalist nods
  • February 27, 2019
    Houston Chronicle - Houston scores big on James Beard Award Semifinalists List
  • February 27, 2019
    James Beard Foundation - 2019 James Beard Award Semifinalists
  • February 25, 2019
    Houston Rodeo Run
  • February 8, 2019
    D Magazine - 2018 DFW Restaurant Week Results Were Record Breaking
  • February 4, 2019
    Wine & Spirits Magazine - Bill Elsey of Pappas Bros. in Houston on Syrah Rising and Cult Cabs
  • February 1, 2019
    Dallas Observer - The Irish Coffee at Pappas Bros. Sings with a Touch of Amaro Montenegro
  • January 28, 2019
    EATER Houston - 12 Must-Try Steaks in Houston
  • January 15, 2019
    Habitat for Humanity
  • January 14, 2019
    Thrillist - The best places to eat in Houston right now
  • January 11, 2019
    The Daily Meal – America’s 50 Best Steakhouses

July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

  • December 11, 2019
    Cheesecake decorations by H.E.A.R.T
  • December 7, 2019
    Gingerbread Houses, Santa and Joy!
  • December 2, 2019
    A special Thanksgiving Feast
  • November 18, 2019
    Oh what fun it is to work for Pappas!
  • October 24, 2019
    Dallas Observer - These Halloween Cocktails Have Us Thirsty and Ready for Tricks and Treats
  • September 17, 2019
    Plano Magazine - Pappas Delta Blues Smokehouse
  • September 17, 2019
    Dallas Morning News - Delta Blues Smokehouse, now open, is Plano's first Pappas restaurant
  • September 17, 2019
    Eater Dallas - DFW’s Newest Purveyor of Smoked Meats Opens in Plano
  • September 16, 2019
    Restaurant Hospitality - Pappas taps the Delta Blues for latest opening
  • September 4, 2019
    Paper City - Dallas’ Best New Restaurants for Fall — Where to Eat Right Now
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • August 30, 2019
    USA Today - Ten tasty Dallas area destinations to indulge your inner carnivore
  • August 23, 2019
    Albuquerque Business First - See the best seafood restaurants in Albuquerque, according to Yelp
  • August 21, 2019
    Houston Press - Inside The Glass: Lindsay Thomas
  • August 16, 2019
    Houston Chronicle - An unofficial ranking of the best complimentary bread at chain restaurants
  • August 12, 2019
    Houston Chronicle - Houston restaurants that recently opened in your neighborhood, August 2019
  • August 9, 2019
    Houstonia - Greek Wine 101: Get to Know These Varieties and Bottles
  • August 2, 2019
    EATER Dallas - Elevated Barbecue Heads to Plano Thanks to The Pappas Restaurant Group
  • August 2, 2019
    PaperCity Magazine - Pappas’ Southern Barbecue Restaurant Makes a Big North Texas Move, Embracing America’s Happiest City
  • August 1, 2019
    Helping grow our future workforce
  • August 1, 2019
    CultureMap Dallas - Pappas opens handsome new BBQ smokehouse with Southern twang in Plano
  • July 23, 2019
    Houston Chronicle - Houston-owned Pappas Restaurants to roll out new concept: Pappas Shrimp Shack
  • July 23, 2019
    Houston Business Journal - Pappas Seafood House location in Houston becoming new concept
  • July 23, 2019
    PaperCity - Pappas Unveils a New Affordable Seafood Haven —
    Your Everyday Shrimp Palace?
  • July 23, 2019
    Money Inc. - Why Pappas Bros. Steakhouse in one of the finest steakhouses in Dallas
  • July 17, 2019
    PaperCity - Pappas Bros’ Secret Formula Makes it a Memorable Steakhouse Splurge
  • July 15, 2019
    #HeretoServe - Pappas Can 2019
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 9, 2019
    CultureMap Houston - Pappas Restaurants Pops Up Exciting New Affordable Seafood Concept
  • July 3, 2019
    Inaugural Pappas Hill Country Softball Qualifier
  • July 2, 2019
    Wine Spectator - Snapshot of Wine Spectator's 100 Grand Award Winners
  • July 2, 2019
    Wine Spectator - Wine Spectator reveals 2019 Restaurant Award Winners
  • July 2, 2019
    Wine Spectator - Pappas Bros Steakhouse Downtown Houston
  • July 1, 2019
    Houston Chronicle - Pappas Bros Wine Director Robert Smith Plays Bill Belichick for a Franchise Full of Tom Bradys
  • July 1, 2019
    Wine Spectator - 8 Restaurants win new Grand Awards in 2019
  • June 19, 2019
    Kids' Meals Juice Box Heroes 2019
  • June 1, 2019
    Wine Enthusiast – America’s 100 Best Wine Restaurants of 2019
  • May 22, 2019
    Texas Lifestyle Magazine – #WineDownWednesday: Brilliant Pairings with Pappas Bros.
  • May 17, 2019
    Houston Chronicle – Get your beef fix at these top Houston steakhouses
  • May 9, 2019
    Pappas Par Tee
  • April 26, 2019
    Wine Spectator - Perfect Match Recipe: Garlic-Rosemary Grilled Lamb Chops
  • April 22, 2019
    Kids' Meals Volunteer Day
  • April 22, 2019
    Houston Chronicle - Greeks celebrate Orthodox Easter with lamb. Lots of lamb.
  • April 9, 2019
    EATER Houston – 38 Essential Houston Restaurants, Spring 2019
  • April 4, 2019
    Houston Public Media – Houston’s “Best” Places For Tex-Mex And Tacos (Please Don’t Hate Us)
  • April 4, 2019
    Conde´ Nast Traveler – What to do in Houston this Spring
  • March 30, 2019
    Texas Gulf Style Coast Monthly – Where there’s smoke
  • March 21, 2019
    MD Anderson Tour
  • March 7, 2019
    Guide Live - Company behind Pappadeaux, Pappas Steak is opening a barbecue restaurant in Plano
  • March 6, 2019
    ABC 13 Eye Witness News – Houston’s Top 10 Seafood Restaurants
  • March 1, 2019
    H.E.A.R.T. & Mardi Gras Cheesecake
  • February 28, 2019
    Wine Spectator – 11 Wine Stars in the Lone Star State
  • February 27, 2019
    Texas Monthly - Texas Chefs and Restaurants get record number of James Beard Semifinalist nods
  • February 27, 2019
    Houston Chronicle - Houston scores big on James Beard Award Semifinalists List
  • February 27, 2019
    James Beard Foundation - 2019 James Beard Award Semifinalists
  • February 25, 2019
    Houston Rodeo Run
  • February 8, 2019
    D Magazine - 2018 DFW Restaurant Week Results Were Record Breaking
  • February 4, 2019
    Wine & Spirits Magazine - Bill Elsey of Pappas Bros. in Houston on Syrah Rising and Cult Cabs
  • February 1, 2019
    Dallas Observer - The Irish Coffee at Pappas Bros. Sings with a Touch of Amaro Montenegro
  • January 28, 2019
    EATER Houston - 12 Must-Try Steaks in Houston
  • January 15, 2019
    Habitat for Humanity
  • January 14, 2019
    Thrillist - The best places to eat in Houston right now
  • January 11, 2019
    The Daily Meal – America’s 50 Best Steakhouses

July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

  • December 11, 2019
    Cheesecake decorations by H.E.A.R.T
  • December 7, 2019
    Gingerbread Houses, Santa and Joy!
  • December 2, 2019
    A special Thanksgiving Feast
  • November 18, 2019
    Oh what fun it is to work for Pappas!
  • October 24, 2019
    Dallas Observer - These Halloween Cocktails Have Us Thirsty and Ready for Tricks and Treats
  • September 17, 2019
    Plano Magazine - Pappas Delta Blues Smokehouse
  • September 17, 2019
    Dallas Morning News - Delta Blues Smokehouse, now open, is Plano's first Pappas restaurant
  • September 17, 2019
    Eater Dallas - DFW’s Newest Purveyor of Smoked Meats Opens in Plano
  • September 16, 2019
    Restaurant Hospitality - Pappas taps the Delta Blues for latest opening
  • September 4, 2019
    Paper City - Dallas’ Best New Restaurants for Fall — Where to Eat Right Now
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • September 2, 2019
    The Largest Local Head for the Cure Sponsor
  • August 30, 2019
    USA Today - Ten tasty Dallas area destinations to indulge your inner carnivore
  • August 23, 2019
    Albuquerque Business First - See the best seafood restaurants in Albuquerque, according to Yelp
  • August 21, 2019
    Houston Press - Inside The Glass: Lindsay Thomas
  • August 16, 2019
    Houston Chronicle - An unofficial ranking of the best complimentary bread at chain restaurants
  • August 12, 2019
    Houston Chronicle - Houston restaurants that recently opened in your neighborhood, August 2019
  • August 9, 2019
    Houstonia - Greek Wine 101: Get to Know These Varieties and Bottles
  • August 2, 2019
    EATER Dallas - Elevated Barbecue Heads to Plano Thanks to The Pappas Restaurant Group
  • August 2, 2019
    PaperCity Magazine - Pappas’ Southern Barbecue Restaurant Makes a Big North Texas Move, Embracing America’s Happiest City
  • August 1, 2019
    Helping grow our future workforce
  • August 1, 2019
    CultureMap Dallas - Pappas opens handsome new BBQ smokehouse with Southern twang in Plano
  • July 23, 2019
    Houston Chronicle - Houston-owned Pappas Restaurants to roll out new concept: Pappas Shrimp Shack
  • July 23, 2019
    Houston Business Journal - Pappas Seafood House location in Houston becoming new concept
  • July 23, 2019
    PaperCity - Pappas Unveils a New Affordable Seafood Haven —
    Your Everyday Shrimp Palace?
  • July 23, 2019
    Money Inc. - Why Pappas Bros. Steakhouse in one of the finest steakhouses in Dallas
  • July 17, 2019
    PaperCity - Pappas Bros’ Secret Formula Makes it a Memorable Steakhouse Splurge
  • July 15, 2019
    #HeretoServe - Pappas Can 2019
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 10, 2019
    Houston Chronicle - Three bottles of wine Pappas Bros. sommeliers would love to uncork
  • July 9, 2019
    CultureMap Houston - Pappas Restaurants Pops Up Exciting New Affordable Seafood Concept
  • July 3, 2019
    Inaugural Pappas Hill Country Softball Qualifier
  • July 2, 2019
    Wine Spectator - Snapshot of Wine Spectator's 100 Grand Award Winners
  • July 2, 2019
    Wine Spectator - Wine Spectator reveals 2019 Restaurant Award Winners
  • July 2, 2019
    Wine Spectator - Pappas Bros Steakhouse Downtown Houston
  • July 1, 2019
    Houston Chronicle - Pappas Bros Wine Director Robert Smith Plays Bill Belichick for a Franchise Full of Tom Bradys
  • July 1, 2019
    Wine Spectator - 8 Restaurants win new Grand Awards in 2019
  • June 19, 2019
    Kids' Meals Juice Box Heroes 2019
  • June 1, 2019
    Wine Enthusiast – America’s 100 Best Wine Restaurants of 2019
  • May 22, 2019
    Texas Lifestyle Magazine – #WineDownWednesday: Brilliant Pairings with Pappas Bros.
  • May 17, 2019
    Houston Chronicle – Get your beef fix at these top Houston steakhouses
  • May 9, 2019
    Pappas Par Tee
  • April 26, 2019
    Wine Spectator - Perfect Match Recipe: Garlic-Rosemary Grilled Lamb Chops
  • April 22, 2019
    Kids' Meals Volunteer Day
  • April 22, 2019
    Houston Chronicle - Greeks celebrate Orthodox Easter with lamb. Lots of lamb.
  • April 9, 2019
    EATER Houston – 38 Essential Houston Restaurants, Spring 2019
  • April 4, 2019
    Houston Public Media – Houston’s “Best” Places For Tex-Mex And Tacos (Please Don’t Hate Us)
  • April 4, 2019
    Conde´ Nast Traveler – What to do in Houston this Spring
  • March 30, 2019
    Texas Gulf Style Coast Monthly – Where there’s smoke
  • March 21, 2019
    MD Anderson Tour
  • March 7, 2019
    Guide Live - Company behind Pappadeaux, Pappas Steak is opening a barbecue restaurant in Plano
  • March 6, 2019
    ABC 13 Eye Witness News – Houston’s Top 10 Seafood Restaurants
  • March 1, 2019
    H.E.A.R.T. & Mardi Gras Cheesecake
  • February 28, 2019
    Wine Spectator – 11 Wine Stars in the Lone Star State
  • February 27, 2019
    Texas Monthly - Texas Chefs and Restaurants get record number of James Beard Semifinalist nods
  • February 27, 2019
    Houston Chronicle - Houston scores big on James Beard Award Semifinalists List
  • February 27, 2019
    James Beard Foundation - 2019 James Beard Award Semifinalists
  • February 25, 2019
    Houston Rodeo Run
  • February 8, 2019
    D Magazine - 2018 DFW Restaurant Week Results Were Record Breaking
  • February 4, 2019
    Wine & Spirits Magazine - Bill Elsey of Pappas Bros. in Houston on Syrah Rising and Cult Cabs
  • February 1, 2019
    Dallas Observer - The Irish Coffee at Pappas Bros. Sings with a Touch of Amaro Montenegro
  • January 28, 2019
    EATER Houston - 12 Must-Try Steaks in Houston
  • January 15, 2019
    Habitat for Humanity
  • January 14, 2019
    Thrillist - The best places to eat in Houston right now
  • January 11, 2019
    The Daily Meal – America’s 50 Best Steakhouses

July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


RUI unveils new seafood concept - Recipes

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July 9, 2019 - Pappas Restaurants offers diners options in styles ranging from barbecue and Tex-Mex to an ultra-luxurious steakhouse, but seafood is where the company really shines. It operates five Pappas Seafood restaurants across the Houston area Cajun seafood restaurant Pappadeaux is the company's most popular brand, with the Bayou City being home to 13 of the establishment's 40 locations.

News that the company is testing a new seafood restaurant should excite Houstonians — particularly when that concept offers a lower price point than its corporate siblings.

Labeled Pappas Shrimp Shack, the company is quietly testing a menu for the new restaurant at the Pappas Seafood location at 6945 I-45 S. at Woodridge. The Shrimp Shack pop-up is ongoing and will continue for at least a few months, Pappas director of marketing Christina Pappas tells CultureMap, but the concept is so under
the radar that it doesn't have a website or any social media accounts.

“[Pappas co-founder] Harris [Pappas] had an idea, and the chefs had an idea. We decided to pick a location and do a pop-up and see if we could get some traction,” Christina Pappas says. “It’s just a little test, and we’ll see
what happens.”

Those ideas are built around a seafood restaurant that offers an extensive selection of dishes at a more affordable price point than its corporate siblings. Almost all of the entrees are under $30, and 14 of the 20 appetizers cost less than $10. Fried seafood baskets that offer everything from cod and catfish to shrimp and crawfish are priced at $16.95 or less for a single seafood and $22.95 to $33.95 for combinations that add on pricier ingredients like soft shell crab and scallops.

Grilled, seared, and blackened fish entrees that feature trout, mahi-mahi, and redfish cost between $16.95 and $23.95. Similar preparations — with admittedly more luxurious toppings like crab meat — run $30 or more at Pappadeaux.

Perhaps the most intriguing items on the Shrimp Shack menu are the two crab and shrimp combinations. Diners get a hearty portion of either Dungeness crab and shrimp for $24.95 or snow crab and shrimp for $28.95. Even better, the crab comes in three flavors: garlic, spicy, and a Chinese-style salt and pepper batter that pays subtle homage to Asiatown’s numerous seafood restaurants.

Overall, the menu demonstrates the company’s deep knowledge of seafood preparations and shows an ability to source quality ingredients. While a restaurant like Pappadeaux may be the sort of place a family could go once a month or for a special occasion, Shrimp Shack, at least in pop-up form, could be enjoyed more like once a week.

“We know seafood,” Pappas says. “We have wonderful relationships with purveyors and providers and fisherman. [The idea is] How can you expand on that and take this product knowledge and look at it from a new way?”

Pappas emphasizes that the company is just testing the Shrimp Shack concept for now and hasn’t made any decisions about whether to spin it off as a new restaurant. Still, it does have extensive real estate holdings across the Houston area. If the company's leadership decides to move forward, it won’t be hard to find a building to house the restaurant.

While Pappas typically comes off as conservative when it comes to new offerings, the Shrimp Shack pop-up does demonstrate a willingness to put itself out there and try something new.

“You can make decisions in spreadsheets, or you can make decisions on the ground,” she says. “We’re just going for it.”


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