Google Zeitgeist Releases World's Most Searched Foods, Recipes, and Drinks
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In the supermarket while shopping for ingredients, at home while turning on the stove, on the phone with your significant other while deciding where, what, or when to eat or drink, you did it... you were hungry and you went to Google, you went to what can only be called "The Oracle" of the modern age, and asked it to tell you how to make tzatziki sauce or chicken cacciatore, what Michael Phelps' diet was (because you were going to do that, too... and burn as many calories as he does every day, ahem, right), and how many calories vodka has (because if you were going to cheat on that Phelps diet, you might as well do it in an informed way, right?).
Most likely never before in the history of the world, has the world (or at least Google) known more about its denizens than can ever have been imagined in the past. We're nearly in danger of Jung's cultural unconscious taking over and just full on telling us what to do or not do for our better good for crying out loud. And that's thanks to search, and synonymous with that, Google. So it's fascinating to look at the information released by the search engine, which included details about some of the most searched and trending queries during 2012.
Read More: World's Most Searched Foods & Drinks According to Google
If you haven't watched Google's Zeitgeist video for 2012 yet, you should. Whatever your political party, whatever your nationality, the video is inspiration, pure humanity, pure search, and pure... well, both navel-gazing and philosophizing in the most personal and earnest meaning of the phrase. The narrative notes, "We searched for firsts, for relief, for a choice, for change, for something special, and for inspiration." Images of the American presidential debates play across the screen interspersed with those of inspiring athletic endeavors, the Arab Spring Uprising, and those iconic personalities we loved and lost during 2012.
Of the 1.2 trillion searches in 146 languages that were searched in Google, there were many amazing people and places noted, but the Google Zeitgeist report also detailed a lot of information about the foods, recipes, beers, cocktails, and restaurants that people typed in on their laptops, desktops, and mobile phones when they needed to know how they were going to fulfill the most basic of motivating factors when it comes to the human race: filling their bellies.
Search zeitgeist is something that Google has been (commendably) doing since 2001. It's something that goes beyond the company's "Do No Evil" mantra, fitting more squarely in the "Do Some Goddamn Good" sphere — a look at what "searches revealed about the interests, passions, and issues for the year," its resuls "based on global search queries on Google.com in English."
Some of last year's fastest rising food and drink searches worldwide according to Google?
- Just Eat
- Little Caesars
- Chick Fil A
- Jimmy Johns
- Buffalo Wild Wings
What should food-obsessed Googlers expect to learn about themsleves and their fellow food lovers from Google Zeitgeist 2012? Before you get too comfy on the couch with Goog... er, your inner shrink or dietician, you should know how the search engine qualified its results. There were two categories that the 2012 in-depth, nested analysis looked at, "Trending" and "Most Searched."
Trending: The "trending queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011.
Most Searched: The "most searched" queries are the most popular terms for 2012 — ranked in order of the queries with the largest volume of searches.
You'll find out about Australia's favorite beers, perhaps not be surprised that Canada searched for bacon and poutine (yes, beer, too), and learn that more countries are interested in hamburgers than you may have thought would be (Chile, Colombia, France). Sushi, pizza, KFC? Yes, yes, yes. Baking recipes for everything from macroons to cheesecake? You betcha.
And to the disappointment of every cupcake hater who thinks the trend should have died three years before the first Sex and the City movie was even a crumb of a thought on that sorry tourist trail outside Magnolia, Google Zeitgeist says, "Gird yourselves." Cupcakes are so high up in search across the board around the world, in places you may not have expected, that it's time everyone just quit their jobs and started full-scale black market buttercream manufacturing plants. Google's Zeitgeist video is bookended with Felix Baumgartner prepping and jumping out of a small, enclosed vessel to set the world record for skydiving some 24 miles, and breaking the sound barrier without vehicular power, a feat that made him one of the most searched terms according to Google in 2012. According to the rest of Google's Zeitgeist results, he jumped out and hurtled towards one giant blue, brown, and white cupcake.
Take another look at the searches that defined 2012 and compare them to similar searches to see which created more waves.
See search trends from around the world.
- The World
- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- South Korea
- United Arab Emirates
- United Kingdom
- United States
Here Are Google's Top Recipe (and Other) Search Trends from 2020
Today, Google has released its annual “Year in Search” for 2020, and though the top result wasn’t “What the hell is going on?” plenty of the tech giant’s findings reveal that the past 344 days haven’t been normal. The top “how to make” search was for “hand sanitizer.” The top “near me” search was for 𠇌oronavirus testing.” And in what apocalyptic world is the second most searched “where to buy” item “toilet paper?” In any other year, Google probably would have spit out, “Uh, everywhere, right?”
And yet, we tried to persevere the best we could, and many of the top results for 2020 reveal exactly that: how we dealt with the chaos around us. Plenty of people turned to cooking, and, unsurprisingly, Google said the top recipe search was “Sourdough bread.” Another big pandemic trend was brands sharing how to make their signature items at home, and, rounding out the top ten, many of those foods made the list: Whipped coffee, Disney churro, Dole whip, DoubleTree cookie, Ikea meatball, Chaffle, Hamburger bun, Egg salad sandwich, and Healthy banana bread.
Honing in on bread, baking was such a popular lockdown hobby that Google released a list of the top ten searches just for different types of bread: sourdough, of course, led the list, followed by cloud, beer, peanut butter, chocolate chip banana, challah, vegan banana, Dutch oven, crusty, and Amish friendship.
But while some turned to the oven to kill time, others popped open a bottle, and Google also offered up a list of the top ten alcoholic drink recipes people were looking for. Leading the way was a frozen spin on the buzziest hard seltzer: Whtie Claw slushie, followed by skinny margarita, strawberry margarita, grapefruit margarita, gimlet cocktail, apple cider cocktail, hunch punch, hot toddy, Martinez cocktail, and strawberry daiquiri.
And yet, the most interesting search results were the ones that specifically pointed to changes in our behavior. For instance, the Black Lives Matter movement helped land searches for 𠇋lack owned restaurants” a spot in the top ten “near me” searches. And perhaps pointing to an increase in poor quarantine habits, under “how to help” both id reflux” and “heartburn” made the list. Meanwhile, some searches were just practical: A top “kids at home” search was “lunch ideas.”
Finally, we𠆝 be remiss to not at least take a peek at the top overall searches—which were 𠇎lection results” and 𠇌oronavirus.” Here’s hoping we don’t hear as much about either of those in 2021.
You can find all of Google’s published results on their official Year in Search 2020 page.
These are the most-searched recipes on Google right now
With so many people sheltered-in-place at home, there's been a big uptick in people searching online for delicious things to make.
That's according to Google, which recently shared its most-searched recipes from March 9 through April 7 with TODAY Food. The list includes everything from a pretty new coffee drink to comfort food dinners made with chicken or ground beef. The top 10 list even included searches for homemade hand sanitizer . so we added the 11th most-searched food item: chocolate chip cookies. (By the way, while you can make your own sanitizer at home, experts advise using other methods, like thorough hand washing, to keep your hands clean.)
Here are TODAY Food's favorite takes on Google's top trending recipes. Happy cooking!
Here Are the Most Popular Super Bowl Recipes in Each State, According to Google
See which dish was searched for most in your state&mdashand get a recipe to make it at home.
According to Google’s data, football fans are scouring the web for way more than chicken wings this Super Bowl.
While the Philadelphia Eagles will go head to head against the New England Patriots, we all know the array of snacks on game day is the real main event, and where you live may have a lot to do with what food options you’ll be filling up on.
In a new graphic, Google Trends distinguishes the most searched for recipes by state and found that chili is one of the most popular party dish. Ten states were searching for the warming stew, including Arkansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New York, Pennsylvania, Texas, and Wisconsin.
Another pick also came up a few times𠅋uffalo chicken dip—in Connecticut, New Jersey, and Virginia.
Residents of Ohio and Illinois were ready to take a crack at Philly cheesesteaks, all while Alaskans kept things interesting by googling dill pickle dip with dried beef.
We also learned that North Dakotans mean serious business when it comes to their Super Bowl food—they were searching for pizza sauce, which we can only assume means they will be whipping up some homemade pies (Um, can we join?).
Scroll down to see which dish was searched for most in your state𠅊nd get a recipe to make it at home.
Google Released Information About What Super Bowl Foods Get Searched The Most By State
While you may be preparing for a romantic Valentine's Day dinner, it's important to keep in mind the main food event of February which happens before February 14: the Super Bowl. The sporting event is huge even if you're not a football fan because of the highly anticipated commercials and the food spread every watch party needs. Google released data about the most-searched food items in each state for the big game and it's pretty clear that everyone is into dips.
There are several ways you can host a Super Bowl party safely at home while still participating in your usual traditions. Of course, the easiest thing to do is to go ahead and prepare the same appetizers and small bites you typically munch on during the game. Let's be honest&mdashthe food is the best part anyway. Google released information regarding search terms around this time of year before the big game and tweeted out a map of the United States to show what dishes got the most search traction leading up to the game.
To better break down each state's preferences, the map color coded every area with a key to differentiate between main dishes, side dishes, appetizers, dips, and desserts. Dips were coded with the color yellow and with even just a quick look, it's clear that dips are overwhelmingly the winner as far as food preferences for game day.
Exactly which dips still varied from state to state with the most popular being seven-layer dip, buffalo chicken dip, and spinach artichoke. Honorable mentions for most popular Super Bowl snacks include cake, chili, and pigs in a blanket. Hungry yet? Get planning for your own Super Bowl spread!!
The Most Googled Recipes of 2019 Are Not At All What We Expected
We use Google for just about everything, but especially when we’re trying to look for fun new recipes. How *does* one make cauliflower pizza crust? Should I be dry-brining my keto roast pheasant? We also tend to use it when we’re trying to fix a recipe &mdash like when trying to fix food that’s too salty, or like that time the lid fell off of the cayenne pepper and we accidentally made dinner way too spicy. But it turns out that the most Googled recipes of 2019 are actually kind of surprising &mdash people were searching for simple, home-cooked comfort food.
We hear so much about food trends and new fad diets that we just assumed the top recipes on Google would be out-of-the-box dishes that people were trying to figure out for the first time. But their search results prove that the enduring classics are what have captured our hearts this year.
The top five recipes searched for on Google in 2019 were shepherd’s pie, chicken parmigiana, ham glaze, charoset, and snickerdoodle cookies. Other than charoset, a sweet fruit and nut relish or spread eaten at the Passover Seder, none of the most-searched-for dishes are tied to a specific holiday or time of year. They’re just simple, stick-to-your-ribs recipes that have stood the test of time.
Want to try some for yourself? These are our favorite versions of the top three most searched for recipes on Google.
1. Shepherd&rsquos pie with onions and cheddar
A traditional shepherd’s pie is made with ground lamb, not beef &mdash if you’re using beef, that makes it cottage pie (who knew!). This recipe takes the simple, classic recipe to flavorful new heights, thanks to the addition of caramelized onions and cheddar in the potato topping. It comes out of the oven with a golden brown and slighting crispy potato topping, with juicy seasoned lamb and veggies beneath.
2. Ham with fig and date glaze
If there’s one universal truth about ham, it’s that it tastes divinely good with sugar. There’s something about that salty-sweet combo that always has us going back for slice after slice. A ham glaze that you brush over your meat near the end of cooking gets sticky and slightly caramelized. Instead of going with the usual, boring brown sugar, this glaze is made from a blend of fig-date vinegar and honey, with a bit of Dijon mustard in the mix to add some tang.
3. Instant Chicken Parmesan
If you’ve ever had an intense and sudden craving for chicken parm, you may know the feeling of panic that comes with it. Do you *really* need to set up a three-bowl breading station and get a pan of oil sizzling hot before you can enjoy your dinner? No! Thanks to this recipe, which uses frozen breaded chicken patties, you can go from craving to feasting in just about a half-hour, without all of those dishes to deal with when you’re done eating.
- Google has released a list of the top 10 most searched-for recipes this year
- Mid-week meals and tempting side dishes feature while trendy foods don't rank
- A surprising number of the recipes are healthy, such as Brussels sprouts
Published: 10:44 BST, 14 December 2016 | Updated: 08:34 BST, 20 December 2016
If you were asked to name the trendiest foods of this year, you may come up with seaweed thins, overnight oats, chia seed pudding and raw vegan meals.
But none feature on Google's list of the top ten most searched-for recipes in 2016, released today.
Instead, green bean casserole - a popular Thanksgiving side dish - takes the number one spot, while Christmas favourite Brussels sprouts comes a close second.
A surprising number of the most popular recipe searches are healthy, with only two sweet options making the list. And others are commonplace mid-week meals that are part of almost every family's repertoire.
Green bean casserole (pictured) is the most searched-for recipe on Google this year, according to the search engine's latest data
This popular American side dish is the most searched-for recipe on Google this year, according to the data.
The dish is a peculiar mix of two cans of green beans and a can of condensed cream of mushroom soup, topped with fried onions and cheddar cheese, which is baked in the oven until the cheese melts and the onions brown.
It may sound odd if you've never tasted it, but it's a tried-and-tested dish beloved by many.
With Christmas so close, it's little wonder that people are searching for Brussels sprouts recipes in such high quantities
Almost everyone will be having these with their Christmas dinner next week, so perhaps it's little wonder that people are searching for recipes in such high quantities.
There are a large number of ways in which to cook them: boiled plain, cooked with chestnuts and sage, or - this food writer's favourite method - to boil, blanch, and then fry them in a pan with butter, pancetta and a generous splash of sherry.
BBC Good Food has more than a dozen recipes on its website, but we've shared its 2010 recipe for sprouts with chestnuts and crispy pancetta.
RECIPE: SPROUTS WITH CHESTNUTS AND PANCETTA
500g Brussels sprouts, trimmed
200g cooked chestnuts, broken into large pieces
1 tbsp light muscovado sugar
Boil the sprouts for 3 mins until starting to soften slightly, then drain. Fry the pancetta until crisp, then remove from the pan and set aside.
Add the chestnuts and sugar, tossing in the pan, then add the stock and reduce by half. Add the sprouts and pancetta back to the pan and warm through to serve.
Hash brown casserole (pictured) is a popular brunch option Stateside and people are searching for recipes for the comfort dish in droves online
Another American staple, this dish is a popular brunch option Stateside and is essentially hash browns baked in mushroom or chicken soup and plenty of cheese.
You mix sour cream, potatoes, a can of soup, butter, onions and cheese in a large baking dish, season and then top with either Corn Flakes or breadcrumbs.
It should be baked until piping hot and bubbling (about 45 minutes).
You can't go on Instagram without seeing a picture of an avocado, so perhaps it's no surprise that the fourth most searched-for recipe is guacamole (pictured)
You can't go on Instagram without seeing a picture of an avocado, so perhaps it's no surprise that the fourth most searched-for recipe is guacamole - the Mexican avocado-based dip.
There are plenty of ways you can make it, but one of the best methods is to keep it simple and roughly mash together three avocados with one very small red onion, a sprinkling of cayenne pepper or chilli (powdered or fresh), the juice of one lime and a generous handful of coriander leaves.
Some people also add tomato, but this food writer likes the flavour of the avocado to shine through.
Chicken with a marsala sauce (pictured) is an easy, everyday mid-week meal that anyone can rustle up
This is an easy, everyday mid-week meal that anyone can rustle up - which may explain why it is one of the most searched-for recipes this year.
Chicken is instantly enlivened by a rich marsala sauce and mushrooms. BBC Good Food has a take on this classic dish which tops the chicken with prosciutto ham.
RECIPE: CHICKEN SALTIMBOCCA WITH MARSALA SAUCE
2 skinless chicken breast fillets
Sit the chicken breasts on a board and cut through them horizontally leaving one side attached. Open them up like a book and lay a basil leaf on top of each, topped with a slice of prosciutto. Secure with a cocktail stick.
Heat the oil in a large, non-stick frying pan and add the chicken breasts, hamside down. Cook for 2-3 mins until golden, then turn over and cook for 2 mins more. Pour over the Marsala and allow to bubble for 1 min.
Add the stock and simmer for 5 mins until the chicken is cooked. Lift the chicken out, cover to keep warm, then boil the pan juices to reduce a little. Serve with basil mash and a green salad on the side, if you like.
Classic Italian dish Chicken Tetrazzini (pictured) is number six on the list and is essentially a chicken and mushroom pasta bake
The sixth most searched-for recipe is a chicken and mushroom pasta bake, which was named 'Tetrazzini' after an Italian opera singer.
In Italy, this comfort dish is their version of a chicken and mushroom pie in the UK, according to Jamie Oliver.
People were wondering if you can make ice cream (pictured) from snow this year as they searched for recipes a lot on Google
Those living in snowy climates were obviously all wondering if you can use the white stuff to make ice cream as this was the seventh most searched-for recipe.
Lucky Peach says you can if you mix snow with condensed milk and vanilla extract - but there are some obvious health and hygiene concerns that come with this recipe.
The Great British Bake Off has clearly inspired amateur cooks to get baking as buttercream icing (pictured) is the eight most searched-for recipe
The Great British Bake Off has clearly inspired hundreds, if not thousands, of amateur cooks to get baking as buttercream icing is the eight most searched-for recipe.
It couldn't be easier to make either: just beat icing sugar and room temperature butter together until smooth. You'll need twice the amount of icing sugar to the amount of butter you're using.
BBC Good Food advises 600g of icing sugar to 300g of butter - but this food writer always recommends doubling buttercream recipes just in case. You can always freeze any leftover icing.
Clearly people wanted to find new and exciting ways to spice up their classic midweek meal of pork chops as it was the ninth most searched-for recipe
Another classic mid-week meal makes the top 10 list, and clearly people wanted to find new and exciting ways to spice up this classic cut of meat.
Chef Richard Corrigan shared with BBC Good Food a very simple but delicious recipe for herb-brined pork chops.
These Are the Most-Searched for Super Bowl Foods in Every State, According to Google
If you have ever planned a Super Bowl party and searched for 𠇌hicken wings” or n dip” recipes in Google, you are not alone.
On Monday, Google released their list of top-searched Super Bowl recipes by state (and Washington, D.C.)𠅊nd the results were a mixed bag of game-day classics and, well, some oddball dishes.
Several states had 𠇋uffalo” flavors (North Carolina, Virginia, Wisconsin to name just a few) and 𠇌hili” (like Delaware and Missouri) on their menu. Game-day dips also topped the list of searches: Spinach-artichoke, bean, buffalo chicken, pico de gallo and even pepperoni dip (creative, South Carolina!) were top terms.
On the flip side, there were several surprising results. Vermont residents were searching for sweet treats rather than savory with Oatmeal Chocolate Chip Cookie, and Mississippi locals went hyper specific with a Sweet Potatoes Shepherd’s Pie search. And we can’t help but be impressed with Marylanders for choosing the healthy route by looking for nutrient-packed Chickpea Soup recipes.
These Are the Most-Searched Super Bowl Recipes in the Midwest
Football fans across the Midwest are cooking up some favorite recipes ahead of Super Bowl Sunday.
According to a Google Trends analysis by NBC, midwestern states have been searching for a variety of snacks from buffalo chicken dip to cheese balls.
Here are the most-Googled recipes in nearby states:
- Illinois: Cajun boil
- Indiana: Charcuterie
- Wisconsin: Buffalo chicken dip
- Michigan: Chicken wings
- Ohio: Cheese balls
- Iowa: Crab Rangoon dip
- Missouri: Buffalo chicken dip
- Minnesota: Chex mix
- Kentucky: Jambalaya
If you're looking for some culinary inspiration ahead of Sunday's event, Chef Christian Eckmann from Bub City stopped by Chicago Today to share some of his exclusive football snack recipes.
Say goodbye to those boring old chicken wing recipes and get ready to impress your guests.
Trucker Snacks (Inspired by Bub City)
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8 saltine crackers
1 /2 cup Spicy Pimento Cheese Spread (see recipe below)
8 slices Mt. Olive bread & butter pickles
1 Texas hot link sausage, sliced into 1 /2 ” rounds
SPICY PIMENTO CHEESE SPREAD INGREDIENTS
1 cup full-fat mayonnaise
1 /3 cup cream cheese, at room temperature
4 oz. (1 cup) shredded sharp cheddar cheese
2 tbsp. Ortega hot diced jalapeno peppers, drained
2 tbsp. diced pimentos, drained
1 tbsp. chipotle chiles in adobo sauce
2 tbsp. scallions, thinly sliced
Buffalo Tater Tots with Blue Cheese Dip
1 cup blue cheese, crumbled
½ cup sour cream
½ cup mayonnaise
¼ cup buttermilk
¼ teaspoons red wine vinegar
¼ teaspoons Worcestershire sauce
A couple dashes hot sauce
¼ cup blue cheese crumbles, plus more for serving
1 cooked bag of Tater Tots
1 jar of your favorite buffalo sauce
Chives for granish
KC Brisket Burnt Ends
Serving Size: 6 (½ lbs portions)
1 ea Brisket – Point End or Cap (5- 7 lbs), trimmed of excess fat
1 cup Texas Rub
1 cup Burnt End Rub
2 cup Your Favorite KC BBQ Sauce
2 cup Beef stock, store bought or homemade
The Most Searched Recipe in Every State During Quarantine, According to Google
If you’re looking for new recipe inspiration, check out Google’s list of the most searched recipes by state during quarantine. From sourdough bread comfort to burger bliss, these popular recipes will give your dinner rotation a needed lift.
Google Trends just broke the not-so-shocking news that search traffic around recipes has reached an all-time high. It’s likely not a huge surprise to those of us who’ve been stuck in the house, cooking, baking, and seeking out new recipes to add to the new regular rotation. In fact, it’s hard to imagine there’s EVER been a time when more Americans were doing more cooking—and the data backs it up. But what the heck is everyone making in quarantine?
recipe roundup These Are the Most Popular Recipes on Pinterest Right Now We’re so glad you asked. Google has also released the top-searched recipes unique to each state so we could get a snapshot of what folks are making over the past month.
Comfort food is definitely hitting big with a search for hamburger recipes coming out on top in 12 states, by far the most. Bread, which seems to be in everyone’s oven, came in second, with seven states searching for it most. Salmon swam to the top in four states.
In a twist, Utah is clearly out to prove its worldliness, searching for crêpe recipes more than any other state, with various other sweets turning up No. 1 in a smattering of states.
Curious about your state’s most uniquely searched recipe? Check out the full results below with links to recipes or recipe roundups from our own library.